80% of a company's revenue comes from 20% of major projects. The successful mining and management of major projects is of great significance to the company. How can we ensure the success of major projects? On July 20 and 21, 2019, Shanghai Haitai steel pipe group invited Cao cangyu, a teacher from Beijing Minghua vertical and horizontal Management Consulting Co., Ltd., to train the company's management personnel on "Huawei's wolf marketing approach - from system construction to sales project operation and management".
Cao first interprets Huawei's core values from four aspects: customer-centered, striver oriented, long-term hard work and self-criticism, and points out that Huawei's iron triangle model is mainly built by project. Through building project operation team with customer manager, solution manager and delivery manager as the core, it strengthens the decision-making level of the front-line and moves forward the decision-making , let the people who can hear the gunfire call for the gunfire, and take the customer as the center to ensure that they can quickly respond to customer demand and respond to market competition. Then Cao explained the key points of performance management and sales project operation in combination with the actual situation of the company. Cao stressed that customer relationship is always the first productivity, and should focus on customer demand. Only by finding out who the customers are and what they need, and making themselves experts who understand the customers, themselves, competitors, industries and trends, can we grasp the "pain points" of customers and arouse the resonance of customers and stimulate their needs. Finally, Mr. Cao and the students have a discussion on case sharing, sales project operation and sales skill analysis. The combination of theory and practice not only enables the students to master the sales project management skills, but also enables them to learn a complete, strict and executable sales management system of Huawei.